New Direction

I just got back from PCBC and found the speakers, like last year, to be rather inspirational. However, instead of inspiring us to be creative, or even to be remarkable, or to do better, they were inspiring us to do something better. Not just biuld houses (or widgets), but to do something to make the world a better place.

It seems like most companies in the building world that want to make the world a better place have taken the approach of building "green" or something similar. Makes sense. But can't say that this really resonates with us. What resonated at PCBC were companies liek Jones Soda and Life is Good that suggested bigger ways of impacting the world. Life is Good doesn't just donate to good charities (which they do), but they run lots of fund-raising events that have a impact far bigger than their company alone could have.

I am not sure what we should be doing, or what we could do, but I feel confident that there is a better direction we could be heading -- and that it could be highly beneficial for our community while also benefiting our company. I just need to figure out what it is.

As the guys from Life is Good were fond of saying, they were looking for something. I think we are looking for something. While that doesn't seem like a big shift, I think it is a major step forward to realize that something is missing. As the old saying goes, the hard part is knowing what you don't know.